Search Engine Optimization Services (SEO)

Our mission is to get your web site listed on the first page of the organic results on the three major search engines for your selected search terms and every major product or service Newland SEO offers is designed to achieve this goal.

We do not promote, nor do we encourage our clients to use Pay-Per-Click advertising. This is for two primary reasons:

• First, from our own experience, we have found this to be an expensive option, bringing little return on investment.
• Secondly, we do not wish to introduce any conflict of interest into our relationship. Our focus is Search Engine Optimization, placing your website on the first page of the organic results of a search engine. If you were paying us to have you listed in the sponsored results, we feel our objectivity may be compromised.

However, if you use Pay-Per-Click, search engine optimization will help you obtain better pricing, and if you wish to list your site in a Pay-Per-Click campaign to ensure high placement in the results page of a given search engine or directory until you attain high ranking in the organic results, we can provide recommendations for companies that will provide this service for you for a reasonable fee.

The Basics in Search Engine Optimization Programs

Discovery:

The setup of your web site is the most important factor in our search engine optimization program.

After receiving answers to the questions in our detailed questionaire, we perform the following tasks:

• Detailed analysis of your web site, including architecture, metatags, keywords, and sales techniques.
  
  We analyze your web site under a microscope to look for any flaws in the architecture, such as the use of iframes, standard framesets, and other factors that may affect our optimization efforts.
  
  The source code is studied to ensure all hidden attributes are available for the optimization process.
  
  We then look at the content and its' layout to ensure its' readability, it is designed to promote the products or services you are offering, and any other factors that could affect your ranking.
  
  
• Detailed analysis of the Home page and product pages.
  
  This is an extension of the above. However, we pay particular attention to your Home page as this will determine whether or not your visitors will stay on your page, or leave. Statistics prove that you have less than 30 seconds in which to persuade your visitors to stay or move on to your competitors.
  
  
• Detailed analysis of three of your highest placed competitors, including architecture, metatags, keywords, and sales techniques.
  
  We analyze your competition to find out why they are at the top of the search engine results and the search engine optimization techniques they have employed. This is invaluable information, allowing us to determine the extent of the competition and what must be done to overtake them.
  
  
• Search Engine ranking report for your web site and three of your highest placed competitors.
  
  The starting point: where are you now and where are your competitors. This is the yardstick we use as your web site moves up in the results page.
  
  
• In depth keyword analysis, complete with approximately 200 keywords, depending upon your industry, listed with KEI (ratio of highest searches/ number of competing web sites), and estimated number of daily searches.
  
  Based upon your input, we seek out main and niche keywords relevant to your industry. The keywords we find will allow us to determine the focus of your content. Keywords are selected from a database of searches performed by your potential customers over the last 3 months. The database contains records for approximately about 300 million search terms
  
  
  
• Detailed recommendations for the selection of keywords that offer the highest Return on Investment (ROI) for your web site / products.
  
  From the possible thousands of keywords returned by our efforts, we select those most appropriate to your industry and provide the anticipated volume of searches and the ratio of searches performed vs the total number of web sites competing for these keywords.
  
  
• In depth recommendations for the optimization of your web site.
  
  We provide indepth, detailed recommendations on how to focus and optimize your web site based upon our findings. You can perform this optimization yourself, or as an option, we can do this for you.
  
  

Launch: