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Search Engine Optimization Case Studies

Search Engine Optimization Case Study #1

Scenario:
A large home remodeling company contracted a renowned web development company to build their web site and manage its promotion. After the site had been built, the web development company recommended a mix of PPC and SEO. The company was contracted to manage a monthly allowance of $1,500 per month in PPC advertising and $350 per month for SEO.

After a period of 8 months with no significant movement in the organic results, the remodeling company contacted us for our free web site analysis.

Free Web Analysis Results:
Our analysis found several major problems with the web site design and "optimization," as follows:

The web site had been constructed using a technique, which makes it difficult for search engines to read anything other than the three lines of code on each page. In other words, no matter how much work had been performed to optimize the site, the web site pages could not be read by the search engine spider, making it impossible to obtain a high search engine ranking.
It was obvious that a keyword analysis had not been performed. they simply used a list of generic "keywords" suggested by the client.
None of the pages had been optimized:
- The metatags on every page were the same, even though the web site was divided into sections for "Bathroom Remodeling," "Kitchen Remodeling," etc.
- Overall keyword density was low on each page and no optimization techniques had been performed.

Remedial Actions:
After showing the web site owner the results of our analysis, he decided to let us take over the optimization of his web site. We performed the following actions:

Setup:
We discovered a number of niche keywords, allowing him to attack areas of little competition to increase his business. As he was not interested in obtaining clients outside of his local area, we focused the keywords on a specified geographical area, increasing his chance of being included on page one results substantially.
Web Site Rebuild:
We rebuilt his web site to conform to the latest search engine algorithms, changing the basic architecture to allow the search engine spiders to read all page content, and optimizing it for the best possible results.

Web Site Submission and maintenance:
We provided our standard submission and maintenance service.

Results:
Even though it is a highly competitive industry, after a period of only four weeks, for a total of 26 keywords, we were able to achieve the following results:

Google results:
18 placements on Page 1 and 3 placements on Page 2
MSN results:
16 placements on Page 1 and 2 placements on Page 2
Yahoo!
12 placements on Page 1 and 3 placements on Page 2

Our client no longer uses Pay-Per-Click, receives far more contacts from his web site, and as his monthly expenditure has been reduced substantially, enjoys a far greater return on investment.

Let us analyze your web site! You are under no-obligation to use our services and our search engine optimization analysis is free! Click on this link for your free web site search engine optimization report now!

Search Engine Optimization Case Study #2

Scenario:
A massage therapist wanted to decrease the amount she was spending on advertisements in the local press, local magazines, etc. She knew nothing about the Internet and had created a web site by using a template included in her hosting package. After one year, her web site still did not appear on the first five pages of results in the major search engines for any of her industry's keywords.

Free Web Analysis Results:
The web site template she had used was not designed for Search Engine Optimization. The metatags were not editable.

After reviewing the results of our free web site analysis, and discussing the results with one of our specialists, she decided it would be far cheaper in the long-term if she could move away from "off-line" advertising and promote her web site to produce new clients.

Remedial Actions:
Our Discovery produced a number of niche keywords and after reconstructing her site using an inexpensive web site design firm, and content we provided, her site was relaunched.

Results:
After three months with us, her web site is now ranked on page one for all her keywords in Google and a substantial number on MSN and Yahoo! (See Actual SEO Report ) Ninety percent of her new clients are now contacting her from her web site. She no longer uses off-line advertisements, saving her a substantial amount each month.

How Can We Help You?

Let us analyze your web site! You are under no-obligation to use our services and our analysis is free! Click on this link for your free web site search engine optimization report now!